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How We Work

Building great products is challenging.


If you’re not technical, finding the right people can be daunting.

Hiring tech. talent is one of the biggest challenges companies can face today. Finding it hard to decide who’s good and who’s bad, you might turn to a web development or creative agency. But, these tend to focus on aesthetics and the marketing around a business, so sometimes lack the skills required to build web applications. As a result, you might find yourself with a hole in your pocket and not enough to show for it.

The truth is that a lot of software development projects fail.

Here are just a few reasons why:

We’ll demonstrate that it doesn’t have to be this way. You can avoid these problems and maximise your chance for success.

Here’s How We Work

We begin every project with a collaborative analysis of the problem you need solving, your business and your users. This isn’t to create a rigid proposal, but rather to establish a shared understanding of what is required and where we fit in. We want to ensure that working together would bring value to your business.


Phase 1: Define

We take a problem, identify the root cause(s) and clearly define it. Or, we take a business goal and define key results — what meeting it would look like.

Phase 2: Ideate

We get to work on generating potential solutions, opportunities, recommendations and what it’ll take. This might be sat in with your development team, back at HQ doing research or reviewing code and running performance tests.

Phase 3: Build

With the most feasible solution agreed, implementation begins. This might involve building a prototype or a new way of working. You’ll be involved throughout the whole process. Results will be seen pretty quickly due to the short nature of a cycle.

Phase 4: Test

We test what we’ve built or implemented, gain feedback from everyone involved and determine what’s working and what isn’t. Moving between here and the build phase is common as we work to get the outcome just right through each iteration.

When it’s complete and everyone’s happy, we’ve delivered; and the cycle begins again.


It’s important that we work in short cycles like this, which might last 1-2 weeks, so that we can remain flexible and it ensures that we’re on the same page throughout. With short periods between design and evaluation, it’s hard to get it wrong in a big way.



Design Thinking Process

Our Process Visualised

What if I don’t need something building?

The process works the same way for solving any problem:

  1. Define the problem.
  2. Generate ideas.
  3. Start to implement a solution.
  4. Evaluate.

Done that way, you can experiment with various solutions or approaches and gain valuable insight into each one before investing heavily.

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